Entrance and bounce rates
of the tool were as expected, with most individuals entering and choosing to leave right away from the home page (or end user agreement web page), than the questionnaire web pages and with nearly no users entering or bouncing from the results or key form web pages.
Engage can actually be measured through the bounce rate
Mobile visitors visited fewer pages (1.39) and had higher bounce rates
(82.23%) than the average visitor.
The portal prides itself on being the market leader in site engagement, ranking high in terms of sessions and page views on the part of users, bounce rate
, and time on site.
Take a look at your bounce rate
on Google analytics.
If your website isn't optimized professionally for mobile your bounce rate
on mobile devices is going to be extremely high.
: Percentage of how often a user lands on a page and then exits without interacting with it.
The "bounce rate
", which is the average number of people navigating away from the website after reading the first page, was just 29.25pc.
Imagine how high the bounce rate
is likely to be if a potential buyer visits your website on a mobile device, scrolls around to read your content with difficulty, gives it up as a bad job and finds your competitor's website that is mobile-friendly.
Moreover, a mobile customer's visit to an ecommerce website has a 50 percent higher bounce rate
, a 30 percent lower add-to-cart rate, and is 10 percent more likely to abandon cart.
Mercedes-Benz's website specially created for the Middle East region, within the first three months since its launch the site has registered a significant increase in visitors, a low bounce rate
and considerably high number of pages visited in comparison to other luxury automotive brands in the region.
In Google Analytics, a Bounce Rate
is the percentage of single-page sessions on your website.
However, two weeks down the road you may want to check out how your site is performing by checking in the numbers such as the number of visitors per day, bounce rate
; or if your website is being promoted through Facebook or Google Ads, it's eCPM (effective click per mile or in other words, advertising revenue generated through 1,000 impressions) or CTR (click-through rate)?
Web site metrics have improved, as well: 2 months after the launch and with limited promotion, site visits had already increased by 30 percent, and the "bounce rate
" (the percentage of visits that go to only one page before leaving the site) had dropped 20 percentage points.