boomer

However, compared with boomers, millennials face increased pressure on their spending because of student loans and the negative influence of social media.

8 million in 1999, Baby Boomers today are largely being overlooked by many companies.

Baby boomers also offer retailers the "biggest opportunity in terms of spending" on store brand products, Hale points out.

This article is part of an ongoing series analyzing how baby boomers -- those born from 1946-1964 in the U.

Boomers are doing everything they can to fight old age.

When it comes to Baby Boomers and retirement preparedness, a little self-restraint and planning can have a big impact on success.

However, 2nd Wave Boomers who represent as a subset one-fifth of the total investor population are currently much more aligned with younger investors when it comes to a wide range of attitudes, beliefs, and behaviors.

The study explores the financial issues, priorities and vulnerabilities of four demographic groups: Millennials, generation X, late baby boomers, and early baby boomers.

In contrast, dollar channel spending among younger boomers is above average across each of these categories.

While Boomers have grown up in a time where medical advancements have helped to alleviate many conditions and disease states, they are still exhibiting struggles with their health as a more sedentary lifestyle and poor diet habits have taken their toll.

Almost eighty million strong, the boomers (born between 1945 and 1965) are the largest single generation in American history, and they are leaving their mark on every facet of culture.

Boomer-centric" products and strategies are the focus, as is demographic and psychographic information to better help you understand how baby boomers think - and what motivates them to act.

Baby boomers are turning 50 at a rate of one every 10 seconds.

The boomers - my generation - have held the presidency for 16 years.

A NEW REPORT FROM THE Society of Actuaries looks at envisioning new retirement systems for the 21st century--systems that could meet the needs of baby boomers as well as all future retirement needs, without generational limitation.