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- Many businesses are hyper-targeting marketing efforts to millennials and Gen Z, but new research1 released today highlights the shopping patterns of the older, larger core generations: Gen X and baby boomers. Both generations regularly buy via multi-channel experiences, with 82 percent of Gen Xers and boomers surveyed buying in-store at least monthly, and 46 percent of Gen Xers and 40 percent of boomers surveyed shopping online at least monthly.

The Boomers jumped ahead 1-0 in the top of the first on Wednesday.

"Shooting the Breeze With Baby Boomer Stars!: Surprising Celebrity Conversations for the Retro Generation" is a collection of first person stories and histories shared with Baby Boomer radio host, Torchy Smith.

Meister and Karie Willyerd, authors of The 2020 Workplace, said in a Harvard Business Review article titled 'Mentoring Millennials': 'In four years, millennials will account for nearly half the employees in the world.' In the United States alone, millennials are on the cusp of surpassing baby boomers as the nation's largest living adult generation.

Boomers value clean spaces, with 63% saying it's very important in restaurants.

While the original baby boomers lived through the Great Depression, WWII baby boomers were the first to benefit from 20th century developments such as cradle-tograve welfare.

withou tim b The financial burden of the Great Depression, coupled with the many young men dying in World War Two, could explain why World War One baby boomers experienced such high the 100th of the end War One T w bab exp levels of childlessness.

More than of World War boomers Old age employment also varied between the two generations.

Baby boomers today are feeling financially prepared for retirement, Allianz Life reported Monday.

Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life

Although many Americans think they are financially savvy, new data shows how the group closest to retirement, baby boomers, struggles with retirement fundamentals and is not saving enough for their golden years.

Recent data from the Insured Retirement Institute found that only 24 percent of baby boomers believe they will have enough money throughout retirement and only 22 percent believe they have done a good job of preparing for retirement.

Census Bureau expected the country's Millennial population to number 75.3 million, overtaking Baby Boomers as the largest living generation in the United States.

Baby boomers, the ubiquitous post-World War II generation that changed the way America thought, worked, played and conducted business, is in the throes of entering retirement.