- Many businesses are hyper-targeting marketing efforts to millennials and Gen Z, but new research1 released today highlights the shopping patterns of the older, larger core generations: Gen X and baby
boomers. Both generations regularly buy via multi-channel experiences, with 82 percent of Gen Xers and
boomers surveyed buying in-store at least monthly, and 46 percent of Gen Xers and 40 percent of
boomers surveyed shopping online at least monthly.
The
Boomers jumped ahead 1-0 in the top of the first on Wednesday.
"Shooting the Breeze With Baby
Boomer Stars!: Surprising Celebrity Conversations for the Retro Generation" is a collection of first person stories and histories shared with Baby
Boomer radio host, Torchy Smith.
Meister and Karie Willyerd, authors of The 2020 Workplace, said in a Harvard Business Review article titled 'Mentoring Millennials': 'In four years, millennials will account for nearly half the employees in the world.' In the United States alone, millennials are on the cusp of surpassing baby
boomers as the nation's largest living adult generation.
Boomers value clean spaces, with 63% saying it's very important in restaurants.
While the original baby
boomers lived through the Great Depression, WWII baby
boomers were the first to benefit from 20th century developments such as cradle-tograve welfare.
withou tim b The financial burden of the Great Depression, coupled with the many young men dying in World War Two, could explain why World War One baby
boomers experienced such high the 100th of the end War One T w bab exp levels of childlessness.
More than of World War
boomers Old age employment also varied between the two generations.
Baby
boomers today are feeling financially prepared for retirement, Allianz Life reported Monday.
Boomers 3.0: Marketing to Baby
Boomers in Their Third Act of Life
Although many Americans think they are financially savvy, new data shows how the group closest to retirement, baby
boomers, struggles with retirement fundamentals and is not saving enough for their golden years.
Recent data from the Insured Retirement Institute found that only 24 percent of baby
boomers believe they will have enough money throughout retirement and only 22 percent believe they have done a good job of preparing for retirement.
Baby
boomers, the ubiquitous post-World War II generation that changed the way America thought, worked, played and conducted business, is in the throes of entering retirement.
