The amplification in body copy
was neo-Buddhist: peace is passive, serene, good; war is active, violent, and destructive.
No body copy
, just the key message and name," says Rod Randel, McCormick Account Supervisor.
The ASA said: "We concluded that the body copy
of the ad misleadingly implied that the whole E-Class Saloon range had emissions of 139g/km or similar and the claim was likely to mislead.
It is also used as body copy
in the Skill and ID sections.
Teach how to analyse an advert: give the terms headline, body copy
, logo, slogan and strapline.
Specsavers believed the headline was clear and, in the event that it was not, was further qualified in the body copy
by the text "Specsavers employs more qualified optometrists than any other optician in the UK.
All customers were mailed a flyer in their monthly statements to ensure we communicated clearly, highlighting the time period clearly in the body copy
Nameplates, headlines, and subheads should form a strong visual contrast with the body copy
Hyperlinks in subject lines and excessive use of hyperlinks in body copy
To increase rankings through SEO, you need to integrate targeted keywords into your Web site or press release's title tag, meta description and prime locations in body copy
Nonetheless, the ASA has told Sainsbury that where it is featuring a promotional price it must also make its standard price clearly visible in the body copy
of the ad, rather than in smaller print at the bottom.
We changed the body copy
from a sans serif to a serif face; my longtime friend and sometimes critic Don Ranley will concur that studies have shown that the shapes of serif type are more nuanced and thus easier and quicker for the eye to recognize.
If you don't need to share this kind of information, this pen probably isn't what you're looking for--although it will leave you eagerly anticipating upcoming versions that might translate the full body copy
The Recycling Today format that debuts in the March 2003 issue offers readers clearly defined text areas, a crisp body copy
font, upgraded chart formats in the commodity departments and a revised color palette.
It provides comprehensive e-mail content-filtering that checks subject line, body copy
and attachments inclusive of wireless applications, securiQ is a modular, server-based application that addresses the full continuum of e-mail security concerns related to legal liability, information security and business uptime.