The print ad of today is lucky to have even a headline, let alone a hundred words of body copy
The body copy
elsewhere is in Mercury Text, designed by Hoefler & Frere-Jones as a high-performance typeface for the newspaper industry.
We noted further text in the body copy
stated "Specsavers employs more qualified optometrists" but we again considered this could have been misinterpreted to mean that they employed optometrists who were more qualified rather than they employed a larger number of qualified optometrists.
is often set in 12 points, which is often too large for two-or-three column newsletters.
To increase rankings through SEO, you need to integrate targeted keywords into your Web site or press release's title tag, meta description and prime locations in body copy
Nonetheless, the ASA has told Sainsbury that where it is featuring a promotional price it must also make its standard price clearly visible in the body copy
of the ad, rather than in smaller print at the bottom.
We changed the body copy
from a sans serif to a serif face; my longtime friend and sometimes critic Don Ranley will concur that studies have shown that the shapes of serif type are more nuanced and thus easier and quicker for the eye to recognize.
If you don't need to share this kind of information, this pen probably isn't what you're looking for--although it will leave you eagerly anticipating upcoming versions that might translate the full body copy
The Recycling Today format that debuts in the March 2003 issue offers readers clearly defined text areas, a crisp body copy
font, upgraded chart formats in the commodity departments and a revised color palette.
It provides comprehensive e-mail content-filtering that checks subject line, body copy
and attachments inclusive of wireless applications, securiQ is a modular, server-based application that addresses the full continuum of e-mail security concerns related to legal liability, information security and business uptime.
Using candid, ivory-washed black-and-white photographs, the ads present people in joyous situations -- a beaming wedding party, a child on Christmas morning -- while the body copy
relays the sentiments associated with the image shown.
Pay attention to elements such as the headline, subhead, body copy
, demographic information, photos, and artwork.
We've also bumped up the size of the body copy
in features and columns by a half point for enhanced readability and enlarged the Wood & Wood Products logo on the cover.
It gets worse, said Men, when applied to newspapers' multiple typefaces and type sizes for everything from headlines to agate statistics to body copy
set in small type with tight leading.
But the story's headline, lead paragraph and two-thirds of its body copy
focused on the Peace Now settlement update.