There are approximately 76 million baby boomers
in the United States.
This debate has generated so much attention that the federal General Accountability Office released a report in July analyzing the future economic impact of the baby boomers
as they reach retirement age.
A few of the findings from the report that were driven by consumer panel data and analysis from IRI include: in some key categories, baby boomer
shoppers are more likely to buy branded products than younger shoppers.
The Bureau of Labor Statistics predicts that by 2011, the 76 million baby boomers
will comprise 40% of the work force.
Projected number of baby boomers
living in 2030; 54.
The Greater Generation: In Defense of the Baby Boomer
Legacy By Leonard Steinhorn Thomas Dunne Books, $24.
According to Heithaus, Baby Boomers
, who were born between 1946 and 1964, make up "the greatest economic force in the history of the United States.
The behavior of recent retirees suggests a trend that baby boomers
will likely follow.
The proportion of seniors will continue to grow for the next 25 years--until the last baby boomer
Many Baby Boomers
are looking for ways to make changes--and that means more than making changes in their company's bottom line, but also making positive changes in their community.
Because they are the children of baby boomers
who were tolerant of diversity, GenXers expect diversity in both race and gender in the work force.
The comment sums up Baby Boomers
and their lengthy wish lists.
If the frame is traditional, then black baby boomers
, the eternally radical, eternally youthful generation transformed by the Civil Rights and Black Power movements, are still in charge of the black "leadership" paradigm.
The North American baby boomers
have had a profound effect on our culture and institutions and the question is always there, "What happens next?
Having a sports injury almost has become a rite of passage for many baby boomers