Globe Telecom is questioning before the Ad Standards Council (ASC), the Philippine Association of National Advertisers
(PANA), and the Association of Accredited Advertising Agencies (Philippines) or 4As, the "blatant misuse of advertising by Sun Cellular.
Because they think of advertising in terms of brand building rather than return on investment, they are not employing the rigor that would deliver the highest ROI, according to the researchers, the Association of National Advertisers
(ANA), Marketing Management Analytics (MMA) and Forrester Research.
The awards, presented by the Association of National Advertisers
, honor the year's best in family-friendly programming.
White testified on behalf of the Newspaper Association of America and the Advertising Tax Coalition, which includes the NAA as well as the American Advertising Federation, the American Association of Advertising Agencies, the Association of National Advertisers
, the Direct Marketing Association, the Grocery Manufacturers of America, the Magazine Publishers of America, the National Association of Broadcasters, the National Newspaper Association and the Yellow Pages Publishers Association.
The initiative is supported by the Interactive Advertising Bureau (IAB), the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers
com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released a new report in conjunction with the Association of National Advertisers
(ANA) and the Alliance for Family Entertainment (AFE), titled Sports Car Stereotypes: The Truth about Gender Purchase Psychology and Marketing.
The PANAta Awards is an annual recognition program organized by the Philippine Association of National ADvertisers
(PANA), a leading association of the country's top advertisers.
Media buyers connected to ad agencies get rebates when they buy large blocks of ad space, which may or may not be disclosed to their clients, says the Association of National Advertisers
in the report.
It has recently emerged that the Association of National Advertisers
is looking for a consultant to examine claims that agencies are pooling the media space they are buying for different clients and getting cash back in return.
Sesame Workshop, Black Family Channel, Telemundo, The Beverly LaHaye Institute, the Benton Foundation, Children Now, Common Sense Media, the Center for Screen Time Awareness, PTA, Parents Television Council, the Ad Council, Association of National Advertisers
, and the American Association of Advertising Agencies.
The survey by the Association of National Advertisers
asked senior marketers to choose their top three issues from a comprehensive list and then rank them in order of importance, from one to three.
The AFTRA and SAG agreement is with the Joint Policy Committee on Broadcast Union Relations of the Association of National Advertisers
and the American Association of Advertising Agencies.