The primary subject matter of this case concerns the destination marketing strategies used for a Chinese amusement theme park
Stretching to the Ventura County line, the 21,615-home minicity on 12,000 acres west of the Six Flags California amusement theme parks
would be the largest planned development in Los Angeles County.
Its proprietary systems are also designed to permit the creation of state-of-the-art entertainment environments by utilizing multidimensional sound for venues ranging from amusement theme parks
and theaters to schools and shopping malls.
Sega and Bandai have complementary strengths which, when combined, will create a single company with expertise in all aspects of entertainment, including video game systems, console and PC interactive software, toys, music, TV and film properties, arcade machines, and amusement theme parks
, as well as related licensing businesses.
This is Sega's first IEC announced in the United States; Sega plans to open at least 150 IECs and Amusement Theme Parks
(ATP) in North America by the year 2000.