testimonial

Fortune will follow, too, in the form of chat show bookings, quiz programmes, recording deals and advertising endorsements.

Some successful athletes who competed in the Sydney Olympics were offered millions of dollars worth of advertising endorsements. Being an Olympic athlete is very cool.

Moby's Play, of course, has so far earned 40 million quid in UK sales and advertising endorsements, which has prompted many musos to class it as rubbish, just because it's popular.

But despite a string of movies based on their lives, advertising endorsements and public appearances, the Dionnes saw almost nothing from the fund.

There was $51,000 in prize money, and another $1,600 from the "finisher's club," the keys to a new $25,000 Dodge diesel 4X4, and the opportunity to cash in on his new-found fame with a variety of advertising endorsements. Gained, too, was enhanced credibility for his dog breeding and training kennel, what Buser calls a "spin-off" business.

He doesn't compete for financial gain or obsess about television exposure and advertising endorsements.

This term Rooney has spent much of his time acquiring the trappings of fame -houses,cars, pop star friends and advertising endorsements -but that was always going to be the case with a youngster so quickly into fame and money.