direct marketing

(redirected from Ad mail)
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Words related to direct marketing

marketing via a promotion delivered directly to the individual prospective customer

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References in periodicals archive ?
NET Ad Mail is a classified advertising email program that newspapers and other publishers can offer their customers as a value-added advertising option.
NET's proven technology and service quality, Ad Mail provides advanced features for simplifying and more effectively managing ad inquiries, such as an autoresponder feature for automatically sending a response to inquiries, and a forwarding feature, which enables advertisers to forward Ad Mail responses to their own private email inboxes for consolidated message management.
NET Ad Mail in both languages was key to our decision,&uot; said Pat Royal, Miami Herald classified advertising manager.
I saw a study that reported the "average time" customers in a post office spent scanning their ad mail was less than two seconds per piece.
Some years back I heard copywriter Ed Nash comment that 6 x 9-inch envelopes are always ad mail.
Don't think a plain envelope will "deceive" anyone, because any competent secretary will recognize ad mail.
We believe that our second quarter results and customer growth combined with the progress of our newly launched Ad Mail program show that we are headed in the right direction," said John Street, chairman of USA.
Some larger consumer NL titles could qualify but since what they mail is usually clearly identifiable as ad mail, it seems to me that the discount wouldn't make a major difference in response.
According to the Huffington Post, Google has recently included the feature of sorting emails as per their content in Primary, Social, Promotions and other categories and puts all the ad mails into its designated place.