From a marketers' standpoint,
ad blockers were evil.
Ad blockers can detect ad calls made by the client to a known ad-serving URL.
Radcliffe advised, "(Newspapers) need to improve the user experience for readers coming to their digital properties." He cites an "overwhelming array of banner ads, pop-ups, or side bars full of garish-looking adverts" are often found on local news sites, the kind that make people want to use the most extreme
ad blocker possible.
With Ad Integrity, websites and associated digital ads behave exactly as originally intended by the publisher, whether or not an
ad blocker is present.
That's because Chrome's
ad blocker won't block all ads from the web.
It was found that more than half of consumers use
ad blocker software (20% always, 34% sometimes.) In the U.S.
According to a report published by The Wall Street Journal, Google is planning to add an
ad blocker to its popular Chrome browser in a move that seems counterintuitive to say the least.
Also, I use an
ad blocker. There are a few sites that I want to support, and I will whitelist them, but as someone who makes my living on the internet, I need an
ad blocker to keep from feeling as if I'm being assaulted constantly.
HubSpot Research reveals ads are damaging consumer experiences and quantifies the popularity of
ad blocker tools
However, if this logic is placed on the web server where processing is often completed in a matter of milliseconds then the
Ad Blocker would not have an opportunity to perform its magic.
The site Digiday.com reported on Thursday that a 2014 poll from PageFair indicates there are more than 198 million active
ad blocker users worldwide.
According to The Wall Street Journal (WSJ), now-dismissed suit originally stemmed from a February 2012 report from Stanford researcher Jonathan Mayer that said Google was circumventing Apple-made Safari's
ad blocker. This discovery resulted in the Federal Trade Commission suing Google for breaking promises to protect users' privacy.
For example: Want an
ad blocker? A 70 KB extension does the job.
The best overall utility suite for this is Norton Internet Security (http://www.symantec.com), which combines such crucial tools as a firewall, anti-virus program, porn-blocker, spam filter, spyware detector and pop-up
ad blocker. If you use the program, make sure you let its LiveUpdate feature automatically keep your virus definitions and other components up to date.
A9.com, an Amazon subsidiary, was launched in test mode on 14 April 2004 and offers users a web site, a tool bar with a pop-up
ad blocker and an option to limit searches to just Amazon products.
