54
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Of the 54 ads broadcast across Wales in this time slot, only two could be described as promoting a food that is less than healthy.
Product Leverage points life cycle (%) (%) Raw material 67 Rational 69 Production process 25 Moral 9 Packaging/transport/ Emotional 20 distribution 1 Consumption/disposal 7 Zeitgeist 2 100 100 Total 73 ads Total 54 ads Driving forces (%) Raw material Planet preservation 70 Production process Animal life 19 Packaging/transport/ Personal health 11 distribution Consumption/disposal 100 Total Total 56 ads
Among the 54 ads of Figure 4, the likability scores varied from 23 percent to 84 percent.
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- 54-40 or Fight!
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