54, 125, 161-180, 321-313), but it is possible that measles could have caused the epidemic of 54 AD. The so-called epidemic of Cyprian (251-266), which ravaged Italy, North Africa and Syria, had characteristics suggesting measles, but the absence of a recorded skin rash is against this diagnosis.
Just under half the 151 published advertisements (73 ads) mentioned product life cycle, and about a third (56 ads) referred to a driving force; in general, the ads that mentioned a driving force also referred to a leverage point (54 ads).