Meanwhile John Barton, one of Teesside's best-known green campaigners, is aiming to build 30 AD
plants in the next decade from his base at Wilton.
The following pages include the five best and the five worst of the 30 ads surveyed by advisors based on Phoenix's "Creative Potential AdPi" rating scale of 1 to 200.
Comcast, DirecTV and Harley-Davidson were also involved in the effort scared up by Digital Kitchen, which produced 30 ads for the brands, and designed the main titles for the show.
The Awareness Index is predicted based on an algorithm originally derived from testing 30 ads with known Awareness Indices measured in tracking (the algorithm has since been updated to take account of the live test results).
Initially, 30 ads were tested in the United Kingdom using matched cells.
Due to the longer commercial times in daytime, over 30 ads per hour are now routinely shown (all figures exclude an average of 4 to 7 promos per hour).
In daytime television, each network showed slightly over 30 ads per hour; this finding is consistent with those of recent examinations of ad clutter (c.
The average Ace Score for the 30 ads studied is 481, which compares to an overall average Ace Score of 532 for all national advertising.
This latest one measured consumers' reactions to 30 ads that were in-market from October through December 2008.