References in periodicals archive ?
He explains the economic logic that has raised an anchor's salary to the equivalent of 28 ads per year for Walter Cronkite and John Chancellor in 1976 to 149 ads for Dan Rather and Tom Brokaw in 1999, even as the share of TV viewers watching the evening news has declined dramatically over the same period.
The campaign comprises 28 ads on consecutive weekdays and Saturdays until July 1 in the paper's UK and European editions.