23

While social networks are still a "small slice" of eBay's "marketing pie," Argerich says it has been devoting more to social, and with that, branded content on Imgur. Since June, eBay has run 23 ads, called promoted posts, on Imgur.

There were 23 ads made in the series and at the height of its popularity, Waddington's even released a Man In Black board game.