Exploring managers' perceptions of the impact of sponsorship
on brand equity.
With so many requests for sponsorships
, particularly in this difficult economic environment, law firm marketing departments need to get serious about the planning and execution of sponsorship
and charitable-giving policies.
When deciding on entering into a sponsorship
agreement, it is essential to undertake research.
More and more, organizations are recruiting dedicated sponsorship
sales teams whose sole purpose is to raise sufficient funds to cover basic costs.
of motor sports began in the early 1970s and extends to teams and riders in two-wheel motor sports, in addition to four-wheel motor sports.
Staff also collected information on the use of sponsorship
agreements in other communities.
In general, soccer shirt sponsorship
contracts, (1) which typically entail sponsoring corporations paying a fee in return for having their logos placed on team shirts, are entitled to advertise on playing field perimeter boards and gain access to a corporate box for the duration of the contract.
Handing over the sponsorship
at Morupule Coal Mine on Tuesday, Massive Brands managing director Gorata Difongo said Massive Brands intended to support Morupule Wanderers until the team met its financial needs.
Keywords: Sport sponsorship
; Objectives of sports sponsorship
; Criteria for selection of sport sponsorship
; measurement tool for sports sponsorship
The UK Sponsorship
Awards (also known as the Hollis Awards) showcase the best in the industry.
The Texaco sponsorship
included the Rainbow Sports-negotiated purchase of two race cars for N.
4--along with their father Joseph Mbazimana, and cousins Sinthea, 11,Justin, 13, and Yves, 14 (who are orphans)--under a joint refugee sponsorship
Through the private sponsorship
program, groups offer additional refugee sponsorships
in addition to the thousands of government-sponsored refugees.
TEI's program has four different levels of sponsors--Platinum, Gold, Silver, and Bronze--with the sponsorship
fee and benefits varying with the level of sponsorship
Marketing managers have the same accountability for their spending on sponsorship
as they do for their general advertising spend.