RI said by bringing in Mettle Consulting's proprietary digital trust analytics and social media consulting expertise, the company is better equipped to provide clients with real-time reputation
Management services(ORM) are not just simply hiding negative reviews; it's about building and stabilizing a positive image for your brand online and on social media platforms.
Keywords: corporate reputation
, corporate identity, corporate image, integrative framework
If you're an individual, small local business or large enterprise, one or two negative online reviews can ruin your reputation
and cost you sales", says Jeff Vincent, Marketing Manager for Reputation
LeBoudec et al, proposed in our approach, everyone maintains a reputation
rating and a trust rating about everyone else that they care about.
The 2015 Harris Poll reputation
quotient study says 35 percent of the general public has given the financial services industry a positive reputation
But only the government and tobacco sectors place lower in the survey, with just 15% of the general public saying each has a positive reputation
As social responsibility is one market value that seems certain to go on rising, a good reputation
is a priceless, if unquantifiable, asset.
Building corporate reputation
is relatively old practice for the firms; however, it has been recently conceptualized as an academic discipline.
It fills a lacuna in the current literature and provides a comprehensive view of the latest state of research on corporate reputation
from a number of communication perspectives.
She was not able to generate the public support that Armstrong and Rodriguez enjoyed initially because there was no previous public reputation
to counterbalance the charges.
Fombrun and van Riel's (1997) seminal work started a new era of reputation
studies based on the Corporate Reputation
Review and the identification of several key research problems related to the theme.
Proactive brand reputation
management as opposed to enlisting public relation firms to deal with criticism and crises is the mantra for retaining a sound reputation
and in turn possessing the potential to stimulate stock prices.
Repeat offenders will find themselves with a negative reputation
score, while players will clean or relatively clean slates, who play without cheating and without giving abuse to other players, will earn a good reputation
By acknowledging the differences between reputation
as property and reputation
as dignity, defamation law could begin the task of devising distinct doctrinal structures appropriate to each form of reputation