To celebrate, Bendicks is teaming up with The Grocer to offer eight readers the chance to win a case of Mingles
(250g), Bendicks Chocolate Collection (200g) and Bendicks Mint Collection (200g).
According to Information Resources, Mingles
had already achieved sales of just under 7m [pounds sterling] by February 23 2003, and Bendicks claims the brand is the top five twistwrap brand.
On top of this, 2003 will see a total of 6m [pounds sterling] in TV advertising for Bendicks' beacon brands, such as Mingles, Werther's Original and Campino.
Innovative products such as Mingles, Werther's Original and Campino have all added incremental growth to the confectionery market.
After the event, a user simply plugs his or her MingleStick into a computer to update their online Mingle account with all of the new connections they've "mingled " with.
More and more events are using the MingleStick and other Mingle technology as a means for presenters, exhibitors and attendees to easily make immediate and permanent connections that are intimately tied to their online social presence.
the woeful dullard who came up with the name Mingle
for what is a rather superior chocolate which I have hitherto avoided as it sounds like ointment for a fungal complaint.