Think of the colour grey, and the only things that spring to mind are school uniforms, John Major and blue rinses - hardly images to inspire a fashion phenomenon.
Who wants to blend into the background in drab layers of grey, when you can stand out from the crowd in bold black and white and fabulous colour?
Black and white are infinitely more flattering to our pale Scottish complexions, and grey is neither one nor the other.
And who'd want to splash out on a new dull, grey wardrobe, when you can instantly update your existing one with a classy black pencil skirt, or crisp white shirt?
John Lewis recently reported their customers can't get enough of their thick, grey, woolly tights - but how many girls above school age have YOU seen sporting them?
Even my favourite shops such as River Island, TopShop and New Look have become a sea of uninspiring grey since the autumn stock hit the the shelves.
I must admit to having a couple of grey items in my wardrobe.
Mixed with acid brights or stark black and white, my gorgeous, grey Rock and Republic cords are a real favourite.
A soft grey jumper dress will look great with a bright, patent belt or a cool pair of coloured tights, for oomph.