The
Greeting Card Association (GCA) recognizes Prang as the father of the American Christmas card with its annual LOUIE Awards, the definitive competition of the
greeting card and social expression industry.
Our studies show that humor is consistently mentioned by consumers as one of the most important things they look for in a
greeting card purchase," says Marc Trobman, vice president of business development at Avanti, a company known for its collection of
greeting cards that artfully use character-based humor that ranges from slapstick to cutting edge.
According to the
Greeting Card Association, based in Washington, D.
The value of a
greeting card selection at $1 or less creates traffic," Gimbelman says.
The stationery store had one piece of Eid
greeting card just in case someone went asking for it.
com)-- Netscribes a knowledge consulting solutions company, announces the launch of its
Greeting Cards Market in India 2012 report.
Greeting cards first burst upon the scene in the 1840s.
Our consumers have been from all walks of life, from young couples showing off their new homes, to families depicting their lives through the photo
greeting card," say Wagner and Casagrand.
First introduced as simple illustrated postcards around the turn of the 20th century,
greeting cards today have become lavish affairs bearing pop-up art, miniature gifts and ornate matching envelopes.
html), an online magazine for fiction writers, offers useful advice from an experienced freelance
greeting card writer.
Greeting Card Factory includes 5,000 exclusive
greeting cards, 25,000 graphics and over 3,400 sentiments, while
Greeting Card Factory Deluxe features over 7,500 exclusive
greeting cards, 50,000 graphics and 4,700 sentiments.
6 billion
greeting card industry is dominated by the "Big Three"--Hallmark, American Greetings and Gibson Greetings--which control 80% to 85% of the market.
Humor accounts for 30% of
greeting card sales, and birthdays remain the perennial most popular card-sending occasion, according to the statement.
However these sites still do not replace the intimacy of a
greeting card expressing a birthday wish.
There is a potential $1 billion sales opportunity in the
greeting card aisles of mass-market chains this spring.