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The decision to remove Goodby from the Commonwealth partnership puts an end to a deal that was spearheaded by former GM Chief Marketing Officer Joel Ewanick.
Reyes agreed, stating, "We are honored that Jeff Goodby and Rich Silverstein would entrust us with this awesome opportunity.
We challenged Goodby, Silverstein & Partners to create a unique campaign that acknowledges the ethos of our brand and honors the diversity of our consumer base.
We are honored to win in what is certainly a pioneering, forward-looking category," said Jeff Goodby, Co-Chairman/Creative Director of Goodby Silverstein & Partners Jeff Goodby (@JeffBadby), "Traditional media is being reborn with the addition of apps that make us see old media through new lenses.
This campaign amazingly combines bird preservation, education and alluring animation in an addictive experience that spreads across the Internet," said Jeff Goodby, Co-Founder and Co-Chairman of Goodby, Silverstein & Partners and long-time supporter of Audubon.
In support of strategy for the Detroit office, GSP has hired Neil Saunders, previously Group Planning Director on Nissan for TBWA\Chiat\Day, as the Director of Brand Strategy for Goodby Silverstein & Partners, Detroit.
In making the appointment, Jeff Goodby, Co-founder and Co-chairman of GSP, said, "With GM's goal of making Chevrolet a global brand, we had an opportunity to bring in someone with incredible creative horsepower.
Robert Riccardi, Managing Partner, Goodby, Silverstein & Partners
Jeff Goodby, Co-Chairman, Goodby, Silverstein & Partners
GS&P Co-Chairman Jeff Goodby said, "I will miss Harold's sense of humor and take-charge attitude.
We're very proud of having an agency of the caliber of Goodby, Silverstein & Partners working on our side.
NEW YORK, March 16 /PRNewswire/ -- The CLIO Awards, one of the world's most recognized international advertising, design and communications competitions honoring creative excellence and innovation, will present Jeff Goodby and Rich Silverstein, co-chairmen and creative directors of Goodby, Silverstein & Partners (GS&P), with the Lifetime Achievement Award during the 51st annual CLIO Awards in New York City.
AdweekMedia Also Gives Top Honor to Founders Jeff Goodby and Rich Silverstein as 'Executives of the Decade' and Selects Agency's NBA Ad as 'Print Ad of the Decade'
26 /PRNewswire/ -- Goodby, Silverstein & Partners (GS&P) announced today it has hired Erik Vervroegen, formerly of TBWA Paris, to join the agency as Creative Director.
SAN FRANCISCO, July 1 /PRNewswire/ -- Goodby, Silverstein & Partners (GS&P) was named Interactive Agency of the Year by the 56th Cannes International Advertising Festival, winning more Cyber Lions at this year's show than any other agency.