The decision to remove Goodby from the Commonwealth partnership puts an end to a deal that was spearheaded by former GM Chief Marketing Officer Joel Ewanick.
Ewanick, who was fired last summer over a European soccer marketing deal, had established Commonwealth as a 50-50 venture between competitors Goodby and McCann and won publicity for enticing them to launch an office in downtown Detroit, DFP reports.
FORT WORTH, Texas -- Dickies([R]), the leading global work wear brand, today announced the launch of its first advertising campaign with agency of record Goodby, Silverstein & Partners (GSP).
We challenged Goodby, Silverstein & Partners to create a unique campaign that acknowledges the ethos of our brand and honors the diversity of our consumer base.
In the first thirty second Super Bowl ad, which is part of a new campaign created by Goodby, Silverstein & Partners, Denny's introduces a brand advocate who invites viewers to enjoy a Free Original Grand Slam[R] while warning chickens to get out of town because "it's going to be a tough week for egg layers.
Goodby, Silverstein & Partners, a unit of the Omnicom Group, is one of the world's most respected and most awarded advertising agencies.
FORT WORTH, Texas -- Dickies, the innovative work and lifestyle apparel brand, today announced legendary firm Goodby
, Silverstein & Partners (GS&P) as its first ever full-service advertising agency of record.