good will

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  • noun

Synonyms for good will

a disposition to kindness and compassion

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(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

the friendly hope that something will succeed


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References in classic literature ?
She did not try to settle the question, but did her best to love and serve and bear with each, and the good will, the gentle heart, the helpful ways and simple manners of our Polly made her dear to every one, for these virtues, even in a little child, are lovely and attractive.
These are not hired slaves, but free companions, who will do nothing save by their own good wills.
A LOCAL law firm has demonstrated its good will by lending support to a pair of charitable causes.
The idea of good will funding and the Un-Will adds instant relevance to the life insurance buying process for consumers.
On the one hand, Kant says that the only thing that is good without qualification and of unconditional worth is a good will (cf.
He was contemptuous of "the obsessive old men who have risked all credibility, order and good will within the church to uphold their animus against human intercourse.