In 'giftables,' the category that includes many popular items that are traditionally thought of as gifts, candles and candle accessories were the most frequently purchased gift item, bought by 35 percent of giftables buyers, followed by flowers, plants and garden accessories, bought by 32 percent of gifters; seasonal decorations and ornaments, 20 percent and especially strong in the fourth quarter gifting
season, and gifts for pets, bought by 18 percent.
market is a unique opportunity for retailers to achieve exponential marketing.
The results of the quarterly Gift Tracker studies are compiled in an annual report called Gifting
Report 2006: The Who, What, Where, How Much and Why of Gift Giving & Shopping, scheduled for publication in March/April 2006.
Gift Tracker is a vital tool for marketers and retailers to gain more insight and understanding about the gifting
market from the nation's foremost expert on the mindset of the gift shopper, Pam Danziger, author of Let Them Eat Cake: Marketing Luxury to the Masses - as well as the Classes (Dearborn Trade Publishing, January 2005).
market that is the buying and giving of gifts to family and friends, is a $253 billion market.
is a powerful strategic opportunity for retailers, especially since the major gifting
holidays like Valentine's Day and Christmas, account for just over half of the gifters' annual budgets, leaving the rest available throughout the year for occasion-driven gift giving--birthdays, weddings, anniversaries, housewarming and new babies.
Arroweye Solutions offers a full suite of personalized gifting
solutions including a consumer greeting card shop at www.
Arroweye Solutions, a leader in innovative gifting
strategies and customized communications for multi-channel retailers, today announces the newest advances made in personalization technologies for its suite of greeting and gift card products.
For marketers and retailers gifting
represents a rare and unique opportunity to directly and personally touch two target markets at once: the gift giver who buys the gift and the gift recipient to whom the gift is given.
That highly-involved gift shopper, who comprises about 60 percent of the total gifting
market, will spend 6.
JustGive offers a unique alternative to general 'charitable' gifting
by allowing recipients to personalize the donation by selecting their favorite charity.