Marketing Financial Services to Generation X is a new report released by 4K Research & Consulting, LLC, which draws on an online survey conducted by ORC International of 1,000 U.
Marketing Financial Services to Generation X provides a detailed look at the issues impacting Generation X's views related to investing and financial services.
To this day, Generation X continues to embrace the functional benefits of new technologies and, as a result, has become a highly connected generation.
The Boomers spent too much time at work and not enough time at home with the kids, and with Generation X, we're seeing the reverse," observes Bill Schroer, principal of WJ Schroer Co.
This could mean Generation Y will be ready for the leisure products market a bit earlier than Generation X
was--something that might offset Gen X's small size and limited marketing potential, says Marconi.
It is almost impossible to be alive today and not to see the influence that Generation X
has had on packaging, advertising and new products.
Though Nokia is targeting Generation X
as cellphone buyers, the commercials are expected to be seen by 75 million viewers in the 18 to 34 age range.
Some firms (such as Forrester Research) place Generation X
between ages 28 and 41, while others have a lower limit of 25, and still others 32.
Born between 1965 and 1981, Generation X
is no longer the grungy, ripped-jeans kids Time magazine first described in 1990.
In the Allstate survey, which identifies retirement expectations and savings habits, 30 percent of Generation X
respondents said they are "on track" to reach their retirement financial goals--even though their retirement is decades away.