That is, after an initial peak in imported formats, some of these imported formats may be replaced by entirely locally produced and developed content with influences from the foreign formats
in terms of structure, genre and appeal.
In a market worth more than $4 billion a year in television advertising alone--and where airtime rates have bounced back after sharp discounts kept the sales business afloat during the recession of 2008-10--homegrown series or local adaptations of foreign formats
are the motors that drive profitability.
Our main goals are to make contacts with key majors, and to acquire films, seri es, and foreign formats
for our channel.
China's Got Talent" was made under license by the Shanghai Media Group using the British TV format conceived and owned by Simon Cowell's Syco, and increasingly there are signs that Chinese shingles are prepared to buy foreign formats
for TV shows.
As Mip TV underscored, foreign formats
are increasingly attractive to the U.
They'd take a back seat as international buyers scoured to buy foreign formats
, post-"Survivor" and "Big Brother," that would be the Next Big Thing.
Furthermore, with the summer Olympics in Beijing less than a year away, Communist leadership is gearing up for a major meeting this month that could further discourage straight use of foreign formats
As far as talent shows go, we will buy some foreign formats
, but we haven't decided which one we will buy yet.
One TV particularly is gaining popularity, with 70%-80% of our Arabic production based on foreign formats