Culturally relevant marketing is about enmeshing
a brand into those elements of culture.
Once a private sanctum, a sort of lacuna in the everyday in which the repressed was free to return, the studio had now become, as Buren disdainfully put it, a "boutique"--just another node in the enmeshing
matrix of consumer capitalism.
By providing for Germany's and Japan's security and by enmeshing
their military and foreign policies into alliances that it dominated, the United States contained its erstwhile enemies, preventing its "partners" from embarking upon independent foreign and military policies.
Given the enmeshing
of images from the front lines, entertainment media, special-effects cinema, and the Internet added to the pervasive tension of a post-9/11 world, perhaps we should view the arrival of the clowns as a sign.
Although Dominique Perrault's monumental complex appears to reflect Mitterrand's Boullee-esque preferences (the cube at La Defense and the twin pyramids of Pei's Louvre being the most literal examples), the effectiveness of its realisation is singular, particularly when compared with the procrastinatory muddle enmeshing
the British Library.