Enjoyers may derive their material from one specific source culture or more than one.
Using the profiles we have identified above, we see that some of the participants want the group to operate as Preservers (uphold tradition), others as Enjoyers (socializing and recreation), others as Presenters (impress their audience).
Others are more committed to the strategy of Enjoyers, and may develop a more intense focus on the activities after the performance than during the dance itself.
The Council may define its mandate to support Presenters and Creators for example, but not Enjoyers.
A communication professional attempting to convince skilled employees to return to the company on a part-time or temporary basis after retirement will have far greater success in motivating an audience of Upbeat Enjoyers
to do so than one made up of Financial Positives.
Based on their answers, they were broken down into four groups: Upbeat Enjoyers (22%), Insecure (29%), Threatened Actives (21%), and Financial Positives (28%).
Far more than the other segments, Upbeat Enjoyers are optimistic about their future and feel their best years are now and yet to come, and they want to remain active.
As for their appearance, Upbeat Enjoyers believe they have become more attractive with age.
Among the most highly educated with an average of 13 years of schooling, Upbeat Enjoyers have the second highest annual before-tax household income ($37,112) and the second highest level of assets excluding their homes ($70,617).
TCM's MOGULS & MOVIE STARS survey included 1,000 adults, with 43% who identified themselves as "classic film enjoyers.
Source: Turner Research; based on results from the Synovate e-Nation Omnibus Study; conducted 10/20-10/22/10; total sample represents 1,000 respondents among adults 18+; 43% of the total sample were "classic film enjoyers.