Though some local malls do boast discounters
of Target and Mervyn's ilk as anchors, most rely on the traditional stores of the Macy's, JCPenney and Robinsons-May variety.
Traditional retailers competing with hard discounters
are therefore advised to take on a "cooperative" approach that allows both formats' unique strengths to thrive - and even build on one another.
But after the big four mounted an aggressive fightback - outdis-counting the discounters
with new ranges and round-pound deals, amid a blizzard of brand-sponsored promotions - the full extent of the damage inflicted was brought home earlier this month when, following a bumper 2008, Aldi posted a pre-tax loss of [pounds sterling] 54.
It said the drop in cost was a direct result of the battle between the discounters
and the traditional supermarkets, pulling prices down for all consumers.
The two largest domestic discounter
chains in France, Casino's Leader Price and Carrefour's Ed, underperformed in 2009 and embarked on store revamp programmes in 2010 in a bid to improve their performance, with the introduction of a new logo and more branded products at Leader Price, while the Ed chain is being gradually rebranded to Dia.
If you're ready to direct your own investment strategy, a discounter
may be suitable.
The big question is - why did the chain struggle when all the other discounters
research in March, which suggested 98% of existing shoppers were planning to do the same amount of shopping or more at discounters
in the next 12 months.
Although this marks the first time Target and Neiman Marcus will be housed on the same property, the deal reflects a broader trend of discounters
acting as mall anchors alongside department stores.
Of those polled in the Discounter
Tracking Programme, 66% said they were primarily interested in cheap prices compared with 69% last year.
The no-frills, warehouse-style discounter
- with 24 locations in Southern California - has 46 million members nationwide.
While a specialty store can afford to carry more expensive, exotic fare, a discounter
will stick to more traditional toys.
com/research/612b6a/hypermarket_super) has announced the addition of the "Hypermarket, Supermarket, and Discounters
in France" report to their offering.
The big four also increased their market share from 55% to 59% over the same period, as sales volumes across the major discounters
and frozen-food specialists, including Aldi, Lidl, Iceland, Netto and Farm Foods, fell 12% from 48.
4 billion company is expected to pull some 60 percent of its sales from Heilig-Meyers stores; $200 million from Mattress Discounters
and just over $500 million from Rhodes, according to James F.