direct marketing

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  • noun

Words related to direct marketing

marketing via a promotion delivered directly to the individual prospective customer

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References in periodicals archive ?
HOUSTON -- Direct Marketing Network (DMN) has been selected to manage all direct marketing for American Airlines Federal Credit Union (AA Credit Union), the agency announced today.
OTCBB:SNDN), a full service direct marketing agency and Orkin, Inc.
The DMA is the preeminent trade association of the Direct Marketing community and as such it has extremely sophisticated marketing communications requirements.
The Affiliate Program, which replaces the DMA's regional chapter program, is a means to better unify the direct marketing community across the U.
That increased role is a strong vote of confidence by EDS in Neodata's newly restructured operations, integrated direct marketing strategy and continuing leadership in the direct marketing services business.
To stop junk mail and phone calls, write to the Direct Marketing Association, which represents about 3,600 companies.
Fulfillment and customer service will be the altar for the marriage of internet and direct marketing.
Historically, direct marketing companies have fallen behind in adopting newer technology due to cost constraints and lack of IT resources," stated Matthew Ehrlich, President and CEO of ProfitCenter Software Inc.
The new identity reflects the innovation and value of direct marketing across all media, including mail, catalogs, the Web, e-mail, telephone, newspapers, magazines, direct response and interactive television and radio.
Well-rounded articles on print and electronic direct marketing, including case histories.
LONDON -- What's the direct marketing spending priority for 2007?
While online direct marketing will receive the largest investment increase, 51 percent of survey respondents also plan to boost their offline direct marketing spend in 2007.
CONTACT: Scott Hilchey of New England Direct Marketing Association, 617-566-1274 or 617-237-1366; Steve Conroy of Conroy Public Relations, 617-424-9022, for NEDMA/
CONTACT: Scott Hilchey, 617-267-5959, or Beth Drysdale, 617-237-1366, both of New England Direct Marketing Association/
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