At the same time, queer studies as a distinct approach to the study of gender and sexuality has sought to denaturalise
categories of analysis and separate 'the normal (statistically determined) from the normative (morally determined)' (Giffney, 2004, p.
On the other hand, the electronic archive, by allowing the formation of new prosthetic socialities, denaturalises
the relationship of memory and the archive, making the (interactive) archive the basis of collective memory, rather than leaving memory as the substrate which guarantees the ethical value of the archive.
Rather than embodying a normative ideal of femininity, Fernbach suggests that the dominatrix denaturalises
it; she replaces the normative ideal with an alternative idealisation of femininity, 'one that renders problematic the hegemonic heterosexual matrix' (212).