Although the Wehco/CPI alliance is unique, Purvis said the trend nationwide is on "media convergency
," and that's what's happening in northwest Arkansas.
Most recently, he was a managing partner and co-founder of Convergency
Partners, a growing management consulting firm that works with C-suite executives.
New media enjoys five distinctive characteristics: digitality, convergency
, interactivity, hypertextuality, and virtuality (Chen & Zhang, 2010; Flew, 2005; Lister, Dovery, Giddings, Grant, & Kelly, 2009).
hawkeye, based in New York City has acquired several specialty marketing service agencies over the past few years including The Marketing Continuum in Dallas, DPS Creative in Minneapolis, the convergency
in Charlotte, FFWD in the UK, BDS in the UK, Cohesion in Seattle, Mosaic in Buffalo and Creative Communication Of America in Albany, NY.
USB Connect is yet another proof of Orange Business Services commitment to developing a truly convergent solutions portfolio, adding mobile-PC telephony convergency
into the game.
Despite all the changes of the last few years, brand building is still very important," said Peter Berns, Convergency
Centers Corporation founder and CEO.