consumer research


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Related to consumer research: market research
  • noun

Words related to consumer research

marketing research that yields information about the motives and needs of different classes of consumers

References in periodicals archive ?
The authority wishes to invite tenders under an open procedure with the objective of engaging consumer research services.
MRSI has built its success on strong consumer-driven research solutions and client partnership and is a recognized leader in the consumer research space.
The field of consumer research has done its job well in terms of providing a broad range of intelligence useful in making businesses more competitive and profitable as they feed the need of the populations of the world to consume.
Yielding to temptation: self-control failure, impulsive purchasing and consumer behavior, Journal of Consumer Research 28(4): 670-676.
Consumer research began to develop as a subdiscipline in the 1960s and in the early 1970s the Association for Consumer Research (ACR) and the Journal of Consumer Research (JCR) were founded.
But while canvassing 65,000 Tesco Clubcard customers sounds impressive--and by the standards of most consumer research undertaken, it is--talking to consumers in this way still has its limitations.
That is, all Tier 1 suppliers who have "gray box" or "black box" design responsibility should have a robust system for end consumer research in each of their key component areas.
From year-round supplies and extensive consumer research to visually appealing materials, the company is creating brand awareness and excited consumers, leaving no doubt that the future is sweet for Dulcinea Farms.
Under the branding strategy, the company, across categories, is keying in on features that internal consumer research indicates are high purchase motivators.
This is where consumer research should be conducted.
The customer is always right, the saying goes, and Pillsbury took it to heart, using consumer research to help select the winning recipes in this year's Bake-Off.
Sensory evaluation methods are extensively used in the wine, beer and distilled spirits industries for product development and quality control, while consumer research methods also offer useful insights as the product is being developed.
Research from the Georgetown Institute for Consumer Research, Sponsored by KPMG, looks at how and when consumers will start their holiday shopping
At Starbucks, she has successfully established the global standardization for testing processes and tasting descriptive protocols, from consumer research to product development, with a focus on emerging markets.
Alcoholic beverages; sensory evaluation and consumer research.
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