Much of research work has been conducted to inspect that between internal marketing programmes and the quality of service, organizational commitment acts as a dominant or intervening variable (Boshoff and Tait, 1996; Caruana and Calleya, 1998; Iverson, McLeod, and Erwin, 1996; Sargeant and Asif, 1998).
Organizational commitment is defined as a set of feelings and beliefs that people have for their organizations.
An academic organization should make a good link between the organizational environment and organizational commitment.
Beside organizational environment there are other factors also which affect the level of organizational commitment of faculty members i.
Affective commitment is characterized by a customer's positive emotions toward a company, normative commitment is formed when a customer believes a company shares his beliefs and values, economic commitment is based on a consumer's sense of investment in a brand, such as when he earns reward points or other loyalty program benefits; forced commitment results from a perceived absence of alternatives; and habitual commitment arises when consumption behavior is performed repetitively and automatically.
Systematically, our findings show that affective commitment is the strongest predictor of loyalty," Mittal says.
Organizational commitment is defined as the individual's belief in the aims and values of the organization, his/her eagerness to make an effort for the organization to succeed in its objectives, his/her desire to remain as an organization member.
Organizational commitment has benefits both for organizations and employees.
According to Robbins (2004) defines organizational commitment when the person knows the organization and wish to stay in the organization.
Porter and Astirez, organizational commitment and identification with the organization knows which includes a strong belief in and acceptance of the goals and values of an organization, Because of the desire to spend considerable effort and intense desire to remain in the membership organization .
to the university has been defined in several different ways throughout the literature.
In recent years, some researches have been conducted to study the relationship between perceived organizational justice and organizational commitment
Sleepwalkers (18-24) who have a smaller amount of financial and personal relationship commitments
THE average UK person spends 10 times more money on financial commitments
than family and friends, but devotes four times more time to thinking about emotional commitments
, new research has found.
Most researchers of commitment
treat the business firm as a unitarist organization, with one set of goals, values, and beliefs to which all organizational members subscribe.