Completing this year's hat trick of innovation is Polo Butter Ups (20p per tube).
By contrast Butter Ups are a youthful fun product and have already been a big hit in Australia," says Porteous.
Relaunch of Polo Original 1994 August Launch of Polo Strong 1994 October Launch of Polo Sugarfree 1996 April Launch of Polo Spearmint Holes, Polo Tangy Fruits, Polo Fizz Fruits and Polo Gummies 1998 Launch of Polo Supermints 1999 The introduction of Polo Super OJ's, Butter Ups and Citrus Sharp FACTS AND FIGURES * The Polo brand is the biggest selling mint with a consumer value of more than 54m [pounds sterling] in 1998 * 147 Polos are consumed every second and around 100 million every week in the UK alone * 38 million Polos are produced every day * The tallest tubes of Polo ore the four tubes which comprise the 158ft tall Polo Tower, a ride at Morecambe Frontierland in Lancashire * Polos wrapped in green and white paper are sometimes used as currency in Bali, Indonesia.
Polo Citrus Sharp has a tropical crush flavour and Polo Butter Ups has a butter candy flavour.
Polo Butter Ups, successfully launched in Australia just over two years ago, is targeted at 12 to 34 year olds and is aimed at growing the dairy sector of the sugar confectionery market.