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At Brisk, we're inspired by creativity and always looking for fresh and authentic ways to work with artists--from emerging talent to seasoned pros, like those at Lucasfilm," says Eric Fuller, Brand Director, Brisk Iced Tea.
We are excited that Brisk is partnering with us to spread the excitement about Star Wars: Episode I The Phantom Menace on the big screen in spectacular 3-D," says Kayleen Walters, Senior Director, Marketing, Lucasfilm.
Yoda and Darth Maul will join the famous personalities previously tapped by Brisk to deliver its bold messaging.
In January, Brisk announced that it reached more than $1 billion in annual retail sales and that its Facebook fan base grew to surpass one million.
Brisk is available in Lemon, No-Cal Lemon, Strawberry Melon, Tea-Lemonade, Raspberry, Peach, Sweet Tea, Fruit Punch, Lemonade and Sugar-Free Lemonade.
Darth Maul, a Sith warrior known for wielding a double-ended lightsaber, takes over Brisk Raspberry Iced Tea 24-ounce cans and one-liter bottles with special packaging that will drive consumer to UncaptheApp.
In 2011, Brisk went big with a stop-motion animated Super Bowl ad featuring a Detroit-based rap superstar, which was recently named one of the "The 20 Most-Shared Super Bowl Spots of All Time" by ADWEEK, and partnerships with Instagram, Tongal and Warner Bros.
Building off the momentum of 2011, Brisk leveraged the force of the 3-D theatrical release of Star Wars: Episode I The Phantom Menace to kick off 2012 and debut a :30-second stop-motion animated TV spot that features a never-before-seen epic battle between the iconic Star Wars characters Darth Maul and Yoda.
We will continue to invigorate our fans' creative mojo in 2012 and beyond in unexpected ways," says Barnard, noting that Brisk met another major milestone this month when its Facebook fan base grew to surpass one million.
Additionally, Brisk can be found in 24-ounce cans and 12-ounce 12-, 24- and 36-packs of cans.