branding


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  • noun

Synonyms for branding

the act of stigmatizing

References in periodicals archive ?
Easy to read and loaded with examples from the authors' own experience, the book is a thorough and detailed primer for employer branding.
In fact, branding is so important to the company, it has a global committee made up of senior executives from every continent who are constantly engaged in monitoring how CBRE is branded and how it is positioned in the market.
To assist in the branding initiative, USDA Rural Development conducted a "request for proposal" review from marketing and communications agencies across the country.
Difficult to quantify but now acknowledged as a key determiner of a corporation's profitability, brands and branding have gravitated to the top of the business agenda.
Bob Jasper, president of Marketing Horizons, says John Deere is a perfect example of the importance of solid branding.
Branding is a process for distinguishing one product from another (brand positioning) and the features that enable stakeholders to choose one product over another (brand personality), At a corporate level, features that enable a customer (or employee or investor) to choose one organisation over another include a wide range of factors, from product value and quality to financial security, customer care and an organisation's ethics record.
Timon: Probably the most difficult thing in branding is keeping it alive.
They know that branding doesn't stop once the sale is made.
The answer may be a branding strategy based on line extension, price promotion, and customized advertising and retail display.
Today, ID Branding, a full-service branding agency, announced that client SAIF Corporation has unveiled the first phase of a long-term initiative designed by ID Branding to align the company's internal culture with its communication to external audiences.
Many had strong branding strategies that may have become ineffective or obsolete in today's environment of mergers and acquisitions, global marketing, and increased competition.
The creative branch of the Brand Management division is Busby Ltd, an Apparel Design House comprised of young veterans of the Graphic Design, Fashion, Marketing and Branding world.
Brand Connections Snow Sports will reach active consumers with a holistic branding experience utilizing a fully integrated, turnkey network of the highest quality on-mountain, in-resort and in-lodge media products, as well as product placement and the industry's largest experiential marketing tour.