Be careful, however, not to spread your brand
HotJobs polled its online users--people who go to the web site to look for jobs--about the importance of brand
when deciding whether to work for a company.
Louis-based market research firm, have conducted a brand
image study called the "Super Brand
" since 1998.
And while both automakers were careful to insist that their decisions were not solely related to Firestone's safety record, the unspoken message was clear: Firestone's brand
is so badly damaged that it now places its partners' brands
Increasingly stiff competition combined with enormous market pressures that shorten brand
timelines make achieving a drug's full sales potential much more difficult in today's pharmaceutical environment.
To analyze the effectiveness of brand
management, Osborn & Barr and Marketing Horizons, a St.
Who are the most overlooked stakeholders in building brand
Wal-Mart, by virtue of its distribution and market power, is thought to have accelerated the trend toward private labeling, given its emphasis on Sam's American Choice and its own house brand
, Great Value products.
and by third parties, Sartain and Schumann build a strong case for the power of the employer brand
to strengthen the business and meet strategic goals.
There are some firms that are just awakening to it and are trying to become more sophisticated in how they position themselves," said Iaco, who said the three elements of the firm's brand
are its people, its platform and the intangible element of how the company is perceived.
Meet with other campus leaders and set the stage for the brand
Osborn & Barr began by quickly conducting research with USDA Rural Development employees to get their understanding of the brand
From considered critiques such as Naomi Klein's No Logo: Taking Aim at the Brand
Bullies, to the less considered concrete-block-through-Starbucks-window, which is now apparently de rigueur at anti-globalization demos, brands
are also under attack.
Perhaps the most important of these is that we realize that a brand
is much more complicated, much more robust, much more strategically significant than we thought even two years ago, when a lot of economic activity was implicitly governed by the idea that "If we build it, they will come.
Avant's sole purpose is to assist clients in strategically thinking about their business and to develop a game plan that will secure sustainable market share -- not necessarily through technology improvements, but through properly managed brand
development and execution.