If you are in business, you have a brand
, which is why we must be intentional in managing the brand
The fact that we went public in 2004 and our stock is up 260% in one-and-a-half years, I think is a very public affirmation of how our brand
Importantly, the members of your guiding coalition also "talk up" the need for a strong brand
and the brand
development process among their formal and informal constituencies.
It was clear that awareness of the USDA Rural Development brand
as it currently existed was nearly zero.
CEO Todd Newfield says, "We as an organization have made it policy not to work with any brand
that lacks a social and environmental consciousness -- and we have a 10 point checklist to decide.
Another change involving our understanding of brand
has to do with how much involvement within a company is needed to create and sustain a strong, powerful brand
HotJobs polled its online users--people who go to the web site to look for jobs--about the importance of brand
when deciding whether to work for a company.
Louis-based market research firm, have conducted a brand
image study called the "Super Brand
" since 1998.
And while both automakers were careful to insist that their decisions were not solely related to Firestone's safety record, the unspoken message was clear: Firestone's brand
is so badly damaged that it now places its partners' brands
Increasingly stiff competition combined with enormous market pressures that shorten brand
timelines make achieving a drug's full sales potential much more difficult in today's pharmaceutical environment.
To analyze the effectiveness of brand
management, Osborn & Barr and Marketing Horizons, a St.
As part of the your brand
check-up, also take a close look at who is keeping the brand
fire alive and burning.
With quality a given in today's product marketplace, why pay extra for a brand
Avant sees this as a classic market for proper brand
The way organisations manage their interactions with stakeholders will determine the strength of their brand