Last winter, he laughed me out of a store after he caught me making my way to the till with a furry hat, complete with bear ears
and eyes, in my hand and put his foot down when I considered purchasing ear muffs with pandas on them.
Pussy Weevil is a reactive 2-D screen character, a puce green frog-like creature with gaping toothless maw, bulbous black eyes and teddy bear ears
, who is alternately bold or cowardly depending on how the viewer decides to approach it.
ASDA is supporting the appeal again this year and all 263 stores are selling a host of goodies profit-free for Children in Need including foam bath, Pudsey chocolate biscuits and even Pudsey bear ears
I've even seen some men wearing furry hats with bear ears
on (that's not cool, by the way).
Earlier, Real Madrid star Gareth Bale embraced the silliness by wearing a pair of Pudsey Bear ears
as he trained with Wales ahead of the team's friendly with Finland today.