H1b: Consumers' attitude toward a brand will decrease if they are exposed to a banner ad
for that brand.
While banner ad
clicking can be viewed as information-seeking behavior (Cho 2003b), Chatterjee (2005) found that one's navigation orientation influenced likelihood of banner ad
Probably the best research on this topic is a white paper called "The Five Golden Rules of Online Branding," whose three authors analyzed more than 600 banner ads
across 11 industries to find common components that make some ads rise above the noise level.
My philosophy is not to deluge my customers with banner ads
or other blatant sales gimmicks.
Many banner ad
management programs are available online as shareware.
Advertisers can now make an apples-to-apples comparison between online flash ads and our Deadly Dozen mobile banner ads
The denouncing of the housing situation in Spain and the curious way to show all the banner ads
all around the world makes this website a unique place to hire a banner and to visit.
Auto dealers have always been able to post banner ads
on their sites, but having the ability to create a banner ad
that is aware of the terms and keywords that consumers enter on a search engine and then tailoring the graphics presentation based on those terms is truly a revolutionary step which benefits both the dealer and the consumer.
The study used McPheters & Company's AdWorks[TM] methodology to provide comparable measures of ad effectiveness across multiple media, using 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads
in standard sizes.
A separate banner ad
takes up each of these issues.
Immedium supports both manual updating of banner ad
content using nothing more than a standard browser, and automated updating whereby ads are linked to an online database or RSS feed.
SAN FRANCISCO, April 14 /PRNewswire/ -- In response to strong ad agency support for its new banner ad
performance guarantee, Linkstorm, here at the Ad:Tech SF conference, has extended the offer for an additional two months.
In addition, the company's technology tracks banner ad
to retail conversions with its analytics engine and real time demographic profiling, offering advertisers unique insight into their customer base.
Full Page Banner Ad
(FPBA) Promises to Usher in a New Era of Growth
com offers professional banner ad
design for an additional $75, and the ad can be used on any site that accepts 468x60 or 480x100 banner ads