Local challengers from each city will be given the opportunity to compete against the Ball Up
All-Stars, and the tour's winner will earn a spot on the Ball Up
roster and a professional contract worth $100,000.
Launched August 1, the online channel will feature "Ball Up
: Life on the Road," a gripping behind-the-scenes documentary providing exclusive content as Ball Up
embarks on its first national tour.
Each market will start with a launch event, attended by Ball Up
CEO Demetrius Spencer, Ball Up
All-Star players along with celebrity guest appearances.
LOS ANGELES -- On the heels of Ball Up
's first annual "Air Up There" Slam Dunk Contest, Ball Up
All-Stars lead dunker Taurian Fontenette, known to fans worldwide as Air Up There, challenges 2011 NBA Slam Dunk winner Blake Griffin to a one-on-one slam dunk contest.
With a lucrative contract and the chance to tour the world as a part of the Ball Up
All-Star Team up for grabs, contestants strive to impress the NBA All-Star judges -- Derek Fisher, Dennis Rodman, Eric Bledsoe, Gary Payton, and more -- in order to nab a coveted MVP spot and move one step closer to fulfilling their dreams.