John Musso, vice president of the Association of School Business Officials International, an organization that includes 6,000 public and private school CFOs and other business professionals, says market conditions may provide the best argument for school advertising
At the time, the Society took the lead to preserve the advertising
TSM|MediaEffect, the first-of-its-kind mobile advertising
campaign brand awareness and effectiveness research survey, was made available in September.
While noting that courts have disagreed on this question, the Bank of the West court merely stated that most published opinions hold that advertising
means "widespread promotional activities directed to the public at large.
But, in fact, advertising
doesn't always do what it is supposed to do, and, equally important, there is rarely a measurable correlation between the money spent and the results it generates.
In others, the reseller might not have to provide any specific advertising
In the first part of this book, subtitled The Fall of Advertising
, the writers poke fun at costly marketing campaigns that failed to produce results.
The Southfield, Michigan-based agency, which has handled Kmart's African American advertising
and marketing since 1997, now gains responsibility for all Hispanic advertising
and promotions as well.
The wide variety of campaigns, says Cheryl Rozier, advertising
director at AOL Time Warner, is what can make advertising
an exciting part of the publishing process.
agencies, ad networks, and portals will need to focus on educating the general public on the effectiveness of online advertising
and the possibilities that it offers," McGarvey said.
In 1985 the American Cancer Society, which decades earlier had called for an end to cigarette ads through "voluntary self-regulation," endorsed a government ban on all forms of tobacco advertising
In the last 20 years, advertising
has become far more pervasive than ever before.
in publications is another important ingredient to the success of a foundry's marketing plan.
On August 10, President Clinton announced a campaign to protect children from the dangers of smoking by severely restricting cigarette advertising
on outdoor billboards, at sporting events, in magazines, and on promotional items.
This month's column summarizes a proposed SOP on advertising
costs that was approved by the accounting standards executive committee (AcSEC) subject to Financial Accounting Standards Board review.