AdStar's next-generation technology, available now, improves the efficiency of ad placement by capturing the information from the advertiser
and then automatically formatting the ad for the appropriate vertical market and publishing destination.
When she first started at the Times, she remembers in her book The Girls in the Balcony, "There was hell to pay [from the advertising director] every time an advertiser
was not adequately represented in the `news' columns of the woman's page.
For instance, you can set up a deal that pays you a dollar for each advertiser
's application that is filled out via your site," says Tuckett, who explains that this sort of arrangement reduces both the risk and the cost per acquisition for Internet advertisers
Let's suppose Owner X goes to Sign Maven looking for an incredibly wealthy and well-respected but not-too-frugal advertiser
to lease his highly desirable sign space.
As much as the networks are scrambling to please advertisers
today, television in its early days was completely advertiser
Such was the power of a prominent advertiser
that the urge to suppress any unpleasant headlines probably came naturally.