Frequency capping (controlling ad views
per unique player)
Sometimes referred to as "click-through," this is the percentage of ad views
that resulted in ad click.
ExoClick, a Barcelona-based company founded in December 2006, has grown into one of the largest ad networks in the world, serving more than 2 billion geo-targeted ad views
a day using its proprietary ad serving technology, EXADS[TM].
Enhanced reporting tools give publishers the ability to access more detailed data on ad views
, completion rates, location information and more.
It has a reach of 200 million unique visitors across video, mobile and display and generates over 1 billion video ad views
per month, according to comScore Video Metrix.
Age 15+, Home & Work Locations* Source: comScore Ad Metrix Total Display Advertising Exposed Property Ad Views
(MM) Unique Visitors (000) Total Internet : Total Audience 58,105 35,350 Multimedia 971 21,825 YouTube.