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About Better Business Bureau's National Advertising Division (NAD) NAD is an investigative unit of the advertising industry's system of self-regulation.
NAD determined that Church & Dwight provided a reasonable basis for its claim that Ultra Power 4x and Sensitive Skin 4x are effective at getting clothes 50% whiter per load as compared to the advertiser's own Xtra liquid laundry detergent.
Challenger) filed a complaint with the NAD contesting, among other things, Coastal Contacts' (hereinafter "Coastal") like-gating practices and the advertiser's promotional references to the number of likes on its Facebook page (Coastal, 2011).
NAD has completed pre-feasibility production trials at Merlin prior to commencing a feasibility study this year.
In this case, NAD considered the Sherwin-Williams' representation that, based on its Material Safety Data Sheets and Technical Data Sheets, certain colors in its Harmony line would exceed the five grams per liter VOC threshold when its "deep base" paint was mixed with conventional colorants, but the majority of the paints in its Harmony line would yield less than five grams per liter.
However, NAD noted that it was troubled that the home-use testing did not include either the advertiser's Luvs brand diapers or private-label diapers--which together account for a significant portion of the market--or certain Huggies products on which the claims at issue were featured.
For its part, A-B InBev was satisfied with the NAD action.
Bayer Diagnostics' NAD business segment manufactures, markets and distributes assays based on state-of-the-art nucleic acid technologies for the quantitative and qualitative assessment of viral based markers.
Witness the NAD C440 AM/FM tuner: one look and you know it's from NAD, largely due to its simple exterior look and the NAD-ubiquitous dark gray enclosure just over 17" wide, 3.
Based on input from Sealy and Simmons, NAD determined that changes made by Simmons were insufficient.
The deaf community itself, through participation in major conferences and the involvement of NAD and FOLDA, is playing an increasingly larger role in designing solutions to the problems associated with providing library and information services to and about deaf people.
Major organization : STATUTEuRNEi MESTO EUSTEi NAD LABEM (00081531)
Fried brings with her ten years of experience at NAD, where she decided cases across a broad range of industries including telecommunications, food and beverage, OTC drugs, household consumer products, and dietary supplements.
NAD determined, however, that the claim does not communicate a message of consumer satisfaction, but instead communicates the message that lash-length actually increased by as much as 68%.
Following its review of evidence, NAD recommended that all iterations of the advertiser's "clinically proven [to reduce the duration of a cold]" claims--in television, print, Internet and other advertising media--clearly and conspicuously disclose that the claim applies solely to its Zicam Rapid Melts, Chewables and Oral mist products.
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