Forget continuities and sweepstakes, collectible milk caps, aka POGs, are the latest promotion craze.
And the company held a drawing, with the winner receiving 2,000 free milk caps.
Recently the milk cap craze began sweeping across the islands as fast as Hurricane Iniki.
For more than half a century Haleakala Dairy was the state's sole producer of the milk caps.
Rather than capitalize directly on milk caps, the dairy prefers to let pogs keep building demand for POG.
Given the success of pogs and their sweet effect on juice sales, however, Bender can't quibble with the corporate philosophy that long ago prompted the dairy to keep making the milk caps.
Up for grabs are five goodie bags, each containing a Hulk Hogan embroidered hat, a WCW watch, WCW milk caps
and a WCW Nitro T-shirt.