4% of the population of the United States, identify themselves as Hispanic and the new Micatin
was designed with these shoppers in mind.
The attitude scores toward the sponsorship brands (Gatorade, Micatin
, and TNT Movies) were summed to create an attitude index for sponsorship messages.
The Canadian drugs are Micatin
, Gelusil and Glycerin Suppositories (glycerol + gelatin).
Meanwhile, WellSpring's antifungal cream Micatin
has established itself as a category staple in most retailers' mixes.
Miller will be responsible for designing and implementing WellSpring's sales and marketing strategy in the United States for its newly acquired over-the-counter product line, which includes Micatin
(antifungal), Emetrol (antinausea) and Gelusil (antacid).
An error was tallied, however, if a product was available as both a prescription and a nonprescription item with different names, such as miconazole, which is available as a 2% cream as prescription-only Monistat-Derm and nonprescription Micatin
WellSpring purchased the United States rights to Emetrol, an antinausea product; Micatin
, an antifungal item; and Gelusil, an antacid.
With the exception of Micatin
, all of those brands rank among the drug channel's best-selling items.
The company markets Micatin
, an antifungal for athlete's foot.