Iris pallida


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Synonyms for Iris pallida

European iris having soft lilac-blue flowers

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References in periodicals archive ?
The following paragraph is dedicated to the case study analysis of the Iris Pallida supply chain and finally some conclusions are drawn on the role of stakeholders and the collective dimension in the valorisation of the product.
In particular the Iris Pallida has a very high intrinsic economic value, has an important role in terms of environmental and landscape preservation and a particularly tight link to the local identity and culture in some territorial areas of Tuscany.
Iris Pallida is a perennial plant, native to the Dalmatian coast (Croatia) but widely naturalized elsewhere and belongs to Iridacee botanical group.
As a matter of fact, given the Iris Pallida close links with specific local resources that refer to the local production system and with the local community as a whole, it is obvious that its valorisation poses problems of a collective nature, which interact in a complex way with the individual business aspects.
As underlined in the previous paragraph the Iris Pallida is produced in Italy only in Tuscany (Figure 1), in the two hilly areas of Pratomagno and Chianti (Figure 2), where the production is associated to the olive tree cultivation and is carried out mainly in between the olive tree rows or within vineyards.
The Iris Pallida rhizomes are designated to three markets: the French perfumery industry; Italian alcoholic drinks industry; the German children dummy industry.
Nevertheless Iris Pallida market is characterized by a strong imbalance between the French industries demand, that is extremely higher, and the Tuscan supply.
The analysis of Tuscan Iris Pallida case study provides interesting evidences on problems encountered in the valorisation of traditional products in marginal rural areas.
The Iris Pallida farms should overcome competitive relationships towards more collaborative relationships especially between the two production areas.