We are thrilled and honored to join the IAB
The merger agreement provides that shareholders of IAB
will have the right to receive 1.
ProBank Austin served as financial advisor to IAB
in this transaction and Shumaker, Loop & Kendrick, LLP served as legal advisor to IAB
The Conference comes at a time when ERC is working hard in order to have IAB
recognized by ministries of education and concerned accreditation agencies, and accepted for entry at major universities in the Arab World and elsewhere, especially in Australia, Europe and North America, this can only mean good news for students of the Middle East and for the future competiveness of the Middle East.
Our initial goal was to develop and present a set of standard protocols that address viewability proofs that advertisers desire," said Prabhakar Goyal, Architect, Display Advertising, Microsoft, and Co-Chair, IAB
SafeFrame Working Group.
In tandem with these changes, IAB
named Susan Borst Vice President, with a mandate to further the organizations initiatives in native advertising and content marketing, which she largely built after joining the digital industry group in 2012.
Moving forward, the IAB
and the MRAID working group will shift their focus to increasing awareness and encouraging adoption of MRAID 2.
research was conducted with the additional support of IAB
Italy, IAB Japan/JIAA, IAB Norway, IAB Russia, IAB South Africa, IAB Sweden, IAB Turkey, IAB UK, and IAB Uruguay.
will grow this membership over the coming months to comprise representatives from major publishers, agencies, advertisers and technology companies to assure that all areas of the market are covered.
I strongly believe that this new role is a critical function for both the IAB
and our industry.
When the Mobile Rising Stars become official IAB
standards, more publishers will make them available, and more brands will be able to replicate these success stories across the entire mobile web.
4 billion, according to the latest IAB
Internet Advertising Report from the Interactive Advertising Bureau (IAB
) and PwC U.
Research Finds That 45% of Fortune 500 Lack Fully Mobile-Optimized Corporate Sites
Both the DAA and IAB
believe that the best way to provide the most compelling user experiences digitally is to empower them to make their own choices.
As with the two preceding IAB
Rising Stars contests for display and mobile ads, the Digital Video Rising Stars competition is designed to foster digital advertising creativity and to boost larger ad spends across multiple screens.