Nice 'N Easy spoke to over 1,000 women across the UK to discover their attitudes to hair colouring and beauty regimes.
1 in 3 women believe that hair colouring is the most important part of their beauty regime
WEYBRIDGE, England, February 5 /PRNewswire/ -- With the UK hair colouring market now worth a whopping GBP185 million a year, Clairol have commissioned a survey to discover the nation's true colours.
Because so many opt for hair colouring, the hair dyeing business has become a multi-million pound industry.
Fortunately, most people tolerate the quite harsh chemicals used in permanent hair colouring without any obvious problem.
Well it finally kicked in something needed to be done this August so I decided to try out Aveda's hair colouring
system at Savannah Spa in Newcastle.
She recently set up a salon that uses natural hair colouring
products and says: "I'm getting quite a high number of new clients who are saying that they've never been tested and these are women in their fifties who have never had a skin patch test.
However, there have been safety concerns over PPD and other hair dye ingredients, and demand for more convenient hair dyeing methods has fostered an upswing in research on new dyes and alternative hair colouring technologies.
Future hair colouring techniques include nano-sized colorants composed of pigments 1/5,000th the width of a human hair, which will penetrate the hair and remain trapped inside for longer-lasting hair coloration.
This season's hottest hair colourings
are bold and bright.