Google and Google Product Search
are trademarks of Google Inc.
In Google Product Search
, for instance, full product reviews feature the merchant logo alongside product reviews and link directly back to the merchant's product page, offering increased brand exposure at key points in the shopping process.
The sun-setting of Google Product Search
in favor of PLA-based Google Shopping platform changes the game for retailers," said William Martin-Gill, general manager, Kenshoo Enterprise and Kenshoo Local.
With the sunset of Google Product Search
and transition to Google Shopping, comparison shopping has been forced into the forefront of retailers minds, said ChannelAdvisor Director of Product Management Link Walls.
Commenting on the recent announcement from Google about shifting the free shopping listing for Merchants (known as Google Product Search
) to a Cost Per Click (CPC) based model, Pancham shared, "The changeover will happen this fall and will impact all stores which have so far been enjoying free traffic from Google Product Search
Google Product Search
, which has offered online retailers a free program to help consumers find products based on relevance and other factors, is being rebranded as Google Shopping.
As a result, people looking for the best price on various products find suggestions highlighted by Google's own price comparison service, Google Product Search
, inserted at the top of the results.
According to the company, all of Cavalier's new and current Hi-Speed Internet subscribers will have access to Google's communications tools such as Gmail e-mail services, Google Calendar for shared scheduling, Google Product Search
for shopping, Google Picasa for photos, as well as the Google Start Page feature, which will allow subscribers to create a customisable home page.
Like a few others on the market, Google Product Search
provides prices, pictures and links to retailers so that we don't have to sift through page after page of irrelevant product information.
Google PLAs are not simply a replacement for Google Product Search
or just another comparison shopping opportunity," said Michael Griffin, CTO and founder of Adlucent.
GoDataFeed supports a choice of more than 60 shopping channels, including Sears and other popular shopping sites like Google Product Search
, Shopzilla, NexTag and more.