It is the floating voters
that a party needs to convince in order to win an election.
Research suggests that floating voters
are more likely to trust the Tories on the economy but are more supportive of Labour's approach to public services and believe the party is more likely to be on their side.
I am not a diehard Labour man knocking the Tories, I am a floating voter
who has voted Labour or Tory over many years.
PAL believes that many floating voters
could be swayed into not voting for a party whose leader thinks hunting with hounds is not cruel.
That is a big change that's coming with a Conservative government" Conservative leader David Cameron Polls A poll yesterday revealed that retired people are far more likely to vote for the Tories than anyone else, but over 20 per cent of them are undecided floating voters
But I think Nick Clegg may have persuaded some of the floating voters
Character Building cannot be expected to win by a landslide, but any floating voters
can do a lot worse than supporting Quinn and Carberry in their pursuit for greatness.
JUST when the Conservatives are looking to be getting their act together, and their visits to Liverpool are no longer attracting unwelcome attentions, and they might even be turning a few more heads of the floating voters
in their direction, up popped Chris Grayling, their Shadow Minister for Liverpool, heaping praises on Gary Neville, the Manchester Utd captain, suggesting that he is the ideal role model for today's young men.
The controversial centre, Constituency Campaigning Services, played a key role in the Conservative Party's last general election campaign and was equipped with advanced computer technology used to identify floating voters
The magazine says women aged 25 to 45 are the largest group of floating voters
in the UK, and are becoming more politicised with 91 per cent of those polled intending to vote in the next General Election, compared to 64 per cent last time.
A poll yesterday said floating voters
would rather see Cameron in No.
This rises to a net 73 per cent among Labour voters and 60 per cent among swing or floating voters
Whoever becomes the new leader has to make sure the party appeals to the floating voters
who sided with the Conservatives last week.
Chef Matthew Riach, 31, "" from Edinburgh, said: "Anything that helps floating voters
is definitely to be welcomed.
, unconvinced by Cameron's sham conversion to compassionate Conservatism, lap up Boris's self-deprecating style.