Research suggests that floating voters
are more likely to trust the Tories on the economy but are more supportive of Labour's approach to public services and believe the party is more likely to be on their side.
I am not a diehard Labour man knocking the Tories, I am a floating voter
who has voted Labour or Tory over many years.
Character Building cannot be expected to win by a landslide, but any floating voters
can do a lot worse than supporting Quinn and Carberry in their pursuit for greatness.
JUST when the Conservatives are looking to be getting their act together, and their visits to Liverpool are no longer attracting unwelcome attentions, and they might even be turning a few more heads of the floating voters
in their direction, up popped Chris Grayling, their Shadow Minister for Liverpool, heaping praises on Gary Neville, the Manchester Utd captain, suggesting that he is the ideal role model for today's young men.
The controversial centre, Constituency Campaigning Services, played a key role in the Conservative Party's last general election campaign and was equipped with advanced computer technology used to identify floating voters
The magazine says women aged 25 to 45 are the largest group of floating voters
in the UK, and are becoming more politicised with 91 per cent of those polled intending to vote in the next General Election, compared to 64 per cent last time.
A poll yesterday said floating voters
would rather see Cameron in No.
The latest opinion polls, before Mr Ahern's announcement, suggest that the Yes camp is now gaining ground but about one-third of those surveyed still seem to be floating voters
However, even if Theresa May's Conservative government makes a mess of the next four years, Mr Corbyn must still set out an alternative vision that will capture the minds and hearts of floating voters
Brexit is in the nature of a revolution that has killed off the old two-party order, under which a handful of floating voters
in a few marginal constituencies held sway: this, of course, being the reason why many of those who voted in the referendum often don't vote in elections.
Tories and Labour are arriving too late to convince floating voters
that they have immigration policies.
Chef Matthew Riach, 31, "" from Edinburgh, said: "Anything that helps floating voters
is definitely to be welcomed.
, unconvinced by Cameron's sham conversion to compassionate Conservatism, lap up Boris's self-deprecating style.
The thing is, there were a lot of floating voters
and also people who don't have a clue and you will have influenced them.
PARTY POLITICS IN CRISIS OVER RISE IN FLOATING VOTERS
(The Daily Yomiuri as translated from The Yomiuri Shimbun's editorial published April 6)