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Its accomplishment depends on how far it will be able to Europeanise itself and politicise Europe.
In his carefully researched lead article, Peter Bush describes how Canadian missionaries to the indigenous peoples of Canada could not claim--unlike the authors of the report of Commission I of Edinburgh 1910--that "the reproach that missionaries desire to Europeanise the inhabitants of mission lands, if ever true, is now absurdly false.
It focused on what consumers wanted and it wanted to Europeanise its brands," he says, adding that this challenged the more traditional thinking he'd found at Del Monte.
Confident of its strength, it has moved fast to further Europeanise the country, has maintained the alliance with the US and relations with Israel, and done much to allay secular fears about its religious bent.
In 1999 it committed to Europeanise policy-making in all levels of government.
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